Skin specialists are warning the public to avoid participating in the new #SunburntArt trend on social media.
"The sunburn art trend is an incredibly dangerous practice. Reddening of the skin is a sign of damage to skin cells or keratinocytes,” said consultant dermatologist Dr Anjali Mahto.
The new trend, which features social media users posting images of their bodies with artistic designs created using sunscreen, and evident burning around the area, has been condemned as dangerous with the potential to increase the risk of skin cancer.
Dr Mahto continued, “There is enough evidence to show that a person's risk of skin cancer increases with sunburn and there is no doubt these individuals are putting their health at risk.”
According to Cancer.org, melanoma is a more dangerous skin cancer and is commonly associated with sun damage. The website also notes that melanoma will account for 73,000 cases of skin cancer in 2015.