A survey led by American aesthetic news website ZALEA suggests that 40% of millennials have either undergone a cosmetic procedure or are considering one in the next year.
Dr Christopher Zachary, editor-in-chief and chair of the department of dermatology at the University of California said, “Millennials represent the future consumers of aesthetic medicine. Their understanding of new media and their facility for seeking current information will drive them toward new providers of their choice. The ZALEA millennial survey provides a useful perceptual graphic of this process which should not be ignored."
75% of the respondents said that they would trust family, friends and physicians as a source of information and 50% said that they would go to Google for results and reviews. It was also revealed that 50% of the respondents would not trust social media networks or celebrity endorsements.
ZALEA co-founder Louis Scafuri added, “This younger millennial generation appears to express a stronger acceptance and willingness to consider cosmetic procedures, than the older generations. This survey indicates that these kinds of procedures are becoming considerably more socially acceptable. Millennials are savvy and have distinct expectations particularly around non-invasive procedures which means that providers of technology and procedures should all take notice."