The International Institute for Anti-Ageing (iiaa) has introduced a new marketing specialist to its team.
Amira Ahmed has joined the iiaa team on an interim basis and aims to support the growth of the business, better serving the needs of its national and international customers.
Ahmed has more than 10 years of PR and marketing experience in health, nutrition, food and drink sectors and will be managing the business to business (B2B) and business to consumer (B2C) marketing and PR plan at iiaa, ensuring full integration across communication channels.
Head of communications at the iiaa, Ewa Johnson, said, “The iiaa business is expanding rapidly. At just half way through the year, we have achieved three times the amount of press and social brand exposure in comparison to the whole of last year.”