“The Return of Aesthetic Patients Post COVID-19” report finds the majority of consumers are eager to resume treatments, and suggests practitioner steps to ensure patient confidence
June 22nd, 2020 – Cynosure, a global leader in medical aesthetics and laser devices, today unveiled “The Return of Aesthetic Patients Post COVID-19,” an international study that uncovers critical insights into current consumer perceptions toward returning to in-clinic aesthetic treatments as restrictions in response to the COVID-19 pandemic begin to lift.
The report indicates a widespread desire - regardless of global location - to return to non-invasive procedures, and cites specific precautions identified by consumers that will help them to feel safer, confident and comfortable visiting practitioners. The report also provides a look at practitioner perspectives, confidence levels and anticipated timeline for return.
“The Return of Aesthetic Patients Post COVID-19” report is based upon a survey conducted on behalf of Cynosure among 3,000 aesthetically inclined consumers across the United States, United Kingdom, Spain, South Korea and Australia to determine the pandemic’s impact on consumer attitudes.
The data provides valuable intel, best practices and next steps for practitioners to ensure their patients can confidently return to their treatments as professionals work to navigate the changed industry landscape. The data collected confirmed strong consumer demand for non-invasive treatments, such as laser hair removal and skin rejuvenation procedures, with 85% of global respondents indicating they plan to return to aesthetic treatments within 12 months of restrictions being lifted, and 63% saying they would be willing to return to practices within three months of restrictions being lifted in their respective countries.
“We take our role as the leader in medical aesthetics seriously and giving our doctors what they need to best serve their patients remains our top priority, whether that’s best-in-class laser technology or in this case, tangible global data to support clinicians as they make critical decisions to ensure the safety and security of their patients,” said Todd Tillemans, Cynosure Chief Executive Officer. “In rocky waters you need a strong captain, and the Cynosure team remains committed to its goal of educating aesthetic practitioners across the globe in an effort to help them chart a course forward that allows patients to resume the treatments that remain important to them.”
While the measures practices need to take to ensure patients are comfortable returning vary, the use of personal protective equipment (masks and gloves), social distancing diligence and proactive communications from practices regarding hygiene precautions are the leading factors impacting patient willingness to return for treatments. Other key findings include:
- The use of facial masks and gloves by practice staff are the primary measure patients indicate they’d like to see in place at their aesthetic offices.
- 36% of those surveyed noted they would feel more reassured if waiting room patients were also required to wear masks.
- 34% of patients would like to receive proactive communications and reassurances around in-office disinfection and safety procedures from their practices.
- 35% of respondents would like practices to limit the number of patients in the office at any one time.
While consumers remain highly optimistic about their return to treatments, practitioner hope is not far behind. A strong majority of practitioners (76%) anticipate patients returning to treatments within 12 months of restrictions being lifted and 62% are confident their business revenue will return to pre-pandemic levels.
“The Return of Aesthetic Patients Post COVID-19” full report will be available for download at: http://cynosureuk.com/covid-19/. To learn more about Cynosure, please visit www.cynosure.com.
Cynosure is the global leader in medical aesthetics and develops, manufactures and markets aesthetic treatment systems that enable plastic surgeons, dermatologists and other medical practitioners to perform non-invasive and minimally invasive procedures for skin revitalization, hair removal, body contouring, women’s health, treat vascular and benign pigmented lesions, remove multi-colored tattoos, reduce fat through laser lipolysis, reduce cellulite, clear nails infected by toe fungus and ablate sweat glands. Cynosure's product portfolio is composed of a broad range of energy sources including Alexandrite, diode, Nd: YAG, picosecond, pulse dye, Q-switched lasers, intense pulsed light and RF technology. Cynosure sells its products globally under the Cynosure, Palomar, ConBio and Ellman brand names through a direct sales force in the United States, Canada, France, Morocco, Germany, Spain, the United Kingdom, Australia, China, Japan and Korea, and through international distributors in approximately 130 other countries. For corporate or product information, visit Cynosure's website at www.cynosure.com.