Sinclair Pharma launches #YourClinicCares campaign to support practitioner engagement with patients

By Sinclair Pharmaceuticals Limited / 16 Jun 2020

Sinclair Pharma has launched a patient-orientated campaign as part of their ongoing support for practitioners during this uncertain time. #YourClinicCares will provide new touchpoints for patients to connect with their clinicians in a meaningful and useful way, building new and existing relationships alike.

Sinclair Pharma has identified that patients already have the confidence in seeking and receiving aesthetic treatments. However, due to homestay, they don’t currently have the means to seek personalised advice and maintenance tips.

The #YourClinicCares campaign will provide these essential touchpoints, while creating a new way for clinicians to provide remote consultations, preparing their patients for the reopening of clinics.

Campaign activations include educational videos that physicians can share on their Instagram profiles, as well as content that encourages patients to book virtual pre-consultations before going to the clinic for treatment.

Jo Neal, Sinclair Pharma Brand Manager, says: “Our professional community are the backbone of our business. This campaign is designed to support them, helping our partner physicians connect with former and existing patients, while building a rapport to keep their clinic front-of-mind.”

The social media support also includes templates for feed and story Instagram posts, as well as tips for managing an engaged social media community.

Sinclair Pharma has supported professionals throughout homestay with a series of engaging digital offerings, including webinars and Instagram Live events.

The company is committed to providing all the resources they can to support their members during this time, including electronic marketing materials and social media packs available via the Sinclair Portal.

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