On the Scene: Business of Hair, Solihull

23 Jan 2020

On January 18, aesthetic practitioners, clinic owners, trichologists and hair surgeons came together to learn how to successfully run a hair restoration practice.

Held at the Crowne Plaza Hotel in Solihull, the event opened with a welcome from organiser Danny Large of DSL Consulting, in which he outlined the value of coming together to network and learn from each other’s unique skillsets and experience.

Alex Bugg of Web Marketing Clinic then opened the talks, with an informative discussion of how to best utilise social media. Key advice for delegates included ‘being social’ and engaging with followers regularly, as well as creating posts that offer added value through education and entertainment.

This correlated well with advice from Chloé Gronow, Aesthetics editor & content manager, who emphasised the importance of writing to educate prospective patients through content marketing, rather than utilising direct sales tactics. Gronow also shared her top tips for improving the quality of your writing and how to generate ideas for content. Mark Bugg of Web Marketing Clinic then detailed how best to use video marketing in a cost effective and smart way.

In addition, editor of Aesthetic Medicine Vicky Eldridge shared her recommendations for improving mental health in the workplace, while representatives from Rosmetics and Farjo-Saks gave delegates an overview of hair restoration products that could be added to a clinic offering.

Key note presentations were delivered by Dr Sophie Shotter and trichologist, Eva Proudman who spoke on working as a team. Dr Shotter, whose clinic Illuminate won The Profhilo Award for Best Clinic South England at the Aesthetics Awards in December, shared her experiences of introducing hair restoration procedures to an aesthetic clinic. She recommended introducing TrichoTest, which analyses DNA to suggest which treatments will work best for individual patients, while also emphasising the importance of working collaboratively with other professions to offer the best results to patients.

Following her talk, Dr Shotter said, “I think hair is such a big area of development; it’s such a massive untapped market and I really want people to work more collaboratively. I shared my journey which has changed from me trying to do everything, to me sharing my business with other professionals so we can give patients best results. It’s been a great day!”

Large concluded, “We’ve had a fantastic time at the Business of Hair event. It’s been a great day; everyone’s been interacting really well and I hope it continues to grow... like hair!” 

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