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Seriderm UK welcomes new Lutronic business director

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Seriderm UK has appointed Kevin Williams as the new UK business director for aesthetic device company Lutronic.

William’s appointment demonstrates Seriderm’s attempt to support the growth of Lutronic across the UK and Ireland. Seriderm has expressed William’s expertise within the aesthetics specialty, and explain that he is well-positioned to lead the local team and expand the range of advanced aesthetic devices available.

Previously, Williams was the chief technical officer at Wynyard Aesthetics Academy. He has worked in the laser industry for over 30 years, and is one of the original inventors of laser hair removal.

Williams commented, “I am delighted to step into this position. I believe now is the perfect time to fully focus my efforts on advancing the growth of the brand in the UK. I am committed to expanding our presence in this competitive marketplace by continuing to innovate, educate and provide transformative devices and treatments that enhance patients’ lives.”

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