CAP updates influencer marketing guidelines
The Committees of Advertising Practice (CAP) from the Advertising Standards Authority (ASA) has issued updated guidance on how influencers are able to promote products and services on social media.
The Committees of Advertising Practice (CAP) from the Advertising Standards Authority (ASA) has issued updated guidance on how influencers are able to promote products and services on social media.

An Instagram influencer has been accused of offering dermal fillers to an undercover reporter during COVID-19 lockdown.

The British Association of Beauty Therapy and Cosmetology (BABTAC) has released a statement expressing concerns with the rise of non-medically trained influencers administering injectables.