Social media (which I refer to as SoMe) is now an essential tool for business. In this article, I’m going to show you the possibilities that stem from using SoMe and how you’re limiting your business if you don’t. I’ll also share with you my SoMe journey, from zero to 250,000 followers on my various platforms from 2015 until now.
I find that these days, most patients do their homework via SoMe. In fact, according to the latest statistics from the aesthetic review website RealSelf, 97% of patients expect online engagement.1 The number one consistently trending healthcare hashtag in the world with four billion views per year is currently #PlasticSurgery and the public are turning to this to seek credible, medical information.2 SoMe is a visual medium so it is well suited to aesthetics. What I find patients want is two-way communication. They have questions and possible concerns, and they…
