Case Study: Balancing the Male Profile

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The goal for most men who turn to cosmetic treatments is to look well-rested, energised and ready for business.1 In my experience, typically those aged 40 and over prefer rejuvenating tweaks for reducing signs of weathering or tiredness, such as tear trough fillers for restoring hollow under-eyes, and anti-wrinkle injections for a softer-ridged brow. Personal tastes factor highly in terms of how many expression lines are desirable. For men in their 20s and 30s, alteration is more often the quest: understated yet effective solutions, usually with fillers, for helping to achieve stronger, more defined and masculine looks.
However, in recent months, I have noticed a discreet and steady shift among male patients – regardless of age or occupation – towards full-facial ‘refreshment’, as opposed to simply wanting to have ‘this or that’ done in isolation.
A 33-year-old Caucasian man presented to my clinic concerned with the absence of a defined jawline, which was clearly impacting his self-esteem. He’s highly visible on social media with a significant…

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