The question of when to invest in ‘proper PR’ – i.e. help from a specialist consultant or agency – is one that many clinics agonise over. Some believe they get on just fine without any PR support at all, while others do their PR in-house – with varying degrees of success and satisfaction. For many clinics, they simply cannot afford the additional outgoings on top of overheads. On the flipside, I can’t count the number of times I’ve been approached by prospective clients saying, “We just want some PR” but this is the sum total of their thinking thus far; no brief, no timeline, no budget. This renders the next steps of a PR consultant somewhat difficult. There is no one-size fits all answer as to when is the right time for PR support in your business, but this article outlines the key considerations so that if and when you make the leap, you have the best chance of securing a successful…
