Have you ever categorised your patients? Yes, I hear you say! You probably sort patients into categories such as what treatments they have, their demographics, perhaps income level. But have you ever thought about their personality type?
Psychology may not always be at the forefront of an aesthetic practitioner’s mind, but after 20+ years in this industry, recently applying knowledge of psychometric testing to my business has been transformational. Some tools I’ve used for this are Insights Discovery,1 16 Personalities,2 and Talent Dynamics,3 though there are dozens out there to choose from. What many of these testing tools have in common is that they often organise all personality types into a small number of wider categories, followed by any number of sub-categories and specific named personality types. Knowing this, I now mentally combine multiple tests and utilise a general framework…
