Vital Statistics 2021

02 Mar 2021

Statistics featured in the Aesthetics journal.


  • Almost half of 533 women surveyed were unaware of how aesthetic treatments work (Étre Vous, 2020) 
  • 23% of 1,500 patients said seeing their skin on video calls has negatively impacted their mental health (Medovie, 2020)
  • 58% of 2,000 consumers said they are more likely to buy from a store that offers an online quiz-like experience to recommend the right products to fi t their unique needs (Nosto, 2020)
  • 54% of the 60-and-over population group report they are still using prescription therapies that were the first-ever developed and approved products for rosacea (National Rosacea Society, 2020)
  • One in three of 1,250 doctors have suffered verbal or physical abuse from patients or their relatives during the COVID-19 pandemic (Medical Protection Society, 2020)
  • 61% of 506 surveyed adults feel negatively about their body image most of the time (UK parliament’s Women and Equalities Committee)


  • 57% of 1,000 respondents said they invested in skincare to bring positivity into their lives (VSCO, 2021)
  • On average, nursing staff are washing their hands around 81 times a day, double the amount from before the pandemic (NursingNotes and Nursem, 2020)
  • 44% of 1,000 respondents picked healthcare professionals as the group showing the greatest levels of positive leadership (LIFT Ireland, 2020)
  • 38% of 2,017 people in Britain think that 2020 aged them more than any other year (Uvence, 2020)
  • 81% of 1,200 participants said they were motivated to make a health goal in 2021 (Life Time, 2020)
  • 16% of 8,205 adults aged 16 and over screened positive for a possible eating disorder (NHS, 2020) 


  • More than a quarter of people surveyed noticed an influencer/celebrity marketing post in the previous month, 49% of whom felt that the posts did not represent the person making the endorsement (Econsultancy, 2021)
  • 51% of 962 UK consumers have used some form of nutrition app (Mintel, 2021) 
  • 40% of 1,012 Americans said by the end of 2021 they would like to feel more confident in their own skin (Gelesis, 2021) 
  • 75% of the 931 women who opted for no breast reconstruction after a mastectomy were satisfied with the results, but almost 25% said their decision to go flat was not supported by their surgeons (Annals of Surgical Oncology, 2021) 
  • 78% of 3,157 nurses said they felt supported by their employer during the pandemic; however only 34% said they felt supported by their colleagues (Queens Nursing Institute, 2021) 
  • 50% of 533 women said that they have treatments without understanding what is being done to their skin (Etre Vous, 2020) 


  • In a survey of 789 adults, more than 60% of men were confident about their appearance compared to 44% of women (Cosmetic Surgery Solicitors, 2020)
  • 60% of Americans are more likely to shop from brands who support the Black Lives Matter movement (Mintel 2021) 
  • 63% of 220 patients who suffer from rosacea and acne are experiencing worsening symptoms related to face mask wearing, including redness and increased flare-ups (Galderma, 2021)
  • 49% of 1,000 consumers who haven't had plastic surgery said they are open to cosmetic or reconstructive treatment in the future (American Society of Plastic Surgeons, 2020) 
  • In a survey of 300 global retail leaders, 74% of respondents allocated at least one third of their marketing budget to social media advertising (Global Social Advertising Trends, 2021)
  • In a survey of 459 adults, the main four sources leading to pressure and body dissatisfaction were friends, (68%), social media (57%), advertising (53%) and celebrities (49%) (Global Health and Pharma, 2020)


  • The number of new melanoma cases diagnosed in 2021 will increase by 5.8% (American Cancer Society, 2021)
  • 20.3 million antidepressant drugs were prescribed between October and December 2020 (NHS Business Services Authority, 2021) 
  • In a survey of 1,543 consumers, 38% require at least a 4-star average rating to consider engaging with a business (Podium, 2021)
  • In a survey of 2,200 facial plastic surgeons, 70% experienced an increase in bookings and treatments due to the pandemic (AAFPRS, 2021) 
  • In a survey of 1,013 participants aged 20 years or older, 73% reported having acne (Journal of the American Academy of Dermatology, 2021)
  • 71% of 2,000 UK consumers do not think brands and retailers are doing enough to make their beauty purchases more sustainable (The Pull Agency, 2021) 


  • 59% of 2,000 women said they find men with hair more attractive than those who are bald (GetHair, 2021) 
  • In a survey of 1,935 internet users, 30% of smokers are smoking more regularly since the start of the pandemic (Mintel, 2021) 
  • 56% of 1,543 consumers say the way a business responds to reviews has changed their perspective on the business (Podium, 2021) 
  • In a survey of 2,000 Americans, 62% prioritise the needs of others and neglect their own mental health (Mederma, 2021) 
  • In a survey of 250 parents of teenagers with cystic acne, 93% worry that severe acne will leave their child's faces scarred (American Acne and Rosacea Society, 2021) 
  • 74% of 300 leaders from retail organisations had allocated at least one third of their marketing budget to social media advertising (Global Social Advertising Trends, 2021) 


  • 41,000 botulinum toxin procedures are estimated to have been carried out on under-18s in 2020 (Department for Health, 2021)
  • In a survey of 1,000 women, 35% who had previously had at least one cosmetic surgical procedure plan to spend more on treatments in 2021(American Society of Plastic Surgeons, 2021)
  • 32% of 2,000 Americans find acne scars to be their top insecurity (Mederma, 2021)
  • In a survey of 1,000 US consumers, 78% are more willing to buy from a brand over their competitor after a positive experience on social media (The Harris Poll, 2021)
  • In a nationwide survey, 44% of 600,000 respondents have reported feeling unwell from work-related stress during 2020 (NHS Staff Survey, 2021)
  • In a survey of 2,000 16–40-year-old men, 48% struggled with their mental wellbeing because of how their body looks (CALM, 2021) 


  • In a survey of 1,000 men and women, 39% reported an interest in non-surgical aesthetic treatments (AEDIT, 2021) 
  • 48% of 1,403 men in the US felt less confident in the workplace due to hair loss (Hims Survey, 2021) 
  • In a survey of 2,500 facial plastic surgeons, 40% agree that patients have an increased interest in eye procedures due to wearing face masks (AAFPRS, 2021) 
  • 10 million people in the UK struggle with their mental health due to a skin condition (E45, 2021) 
  • 56% of 1,000 men in the UK were guilty of 'stealing' their partner's skincare products (Clarins, 2021) 
  • In 2020, the most popular cosmetic surgery amongst women in the UK was breast augmentation, with more than 4,600 procedures being carried out (Statista, 2021)  


  • In a survey of 1,500 marketers, 48% use hashtags and 46% use live videos as tactics in their social media marketing (Hubspot, 2021) 
  • 43% of 160 people felt uninformed about the risks or side effects when undergoing cosmetic treatments (Mental Health Foundation, 2021) 
  • In a survey of 1,000 men and women aged 18 and over, 55% would be interested in an app or website to see how aesthetic procedures would affect their face (AEDIT, 2021) 
  • 60% of 1,300 acne sufferers experience truncal acne as well as facial acne (Galderma, 2021) 
  • An average Facebook user clicks on 12 ads per month with women clicking on more ads than men (Status Brew, 2021) 
  • Ina survey of 1,212 people, 91% either 'agreed' or 'strongly agreed' that people are undergoing cosmetic treatments when they are too young (Cosmetic Surgery Solicitors, 2021) 


  • The five-year melanoma survival rate for black people is only 67%, versus 92% for white people (American Cancer Society, 2021) 
  • In a survey of 2,000 people, 30% are dedicated to more self-care since the pandemic began last year, including skincare, waxing and facials (Champneys, 2021) 
  • In a survey of 7,878 people, 71% with a disability reporting feeling negative about their body image, compared to 60% of people without a disability (House of Commons, 2021) 
  • An average of 2.5 hours per day is spent on social networks and messaging (DataReportal, 2021) 
  • 92% of 201 people would welcome more research into all types of skin diseases, including skin cancer (British Skin Foundation, 2021) 
  • Almost 2 million men in Britain are considering a cosmetic treatment, but don't want to introduce unnatural substances into their body (Uvence, 2021) 


  • 46% of 2,000 adults agree that skincare products have evolved with more items aimed at men (centre:mk, 2021) 
  • In a survey of 1,000 adults, the top five treatments researched online were botulinum toxin, weight loss injections, dermaplaning, lip filler and other fillers for the face (Primed Pharmacy, 2021) 
  • Data shows that 500 million Instagram users look on Stories every day (Hootsuite, 2021) 
  • 'Lip filler' is the most popular non-surgical procedure on TikTok in 2021 with more than 1.8 billion views (Express Dentist, 2021) 
  • In a survey of 5,065 consumers, 58% said they had rejected a brand because of its environmental, corporate or political views (Cheetah Digital, 2021) 
  • 74% of 4,700 US female consumers use retinol to treat fine lines and wrinkles (The Benchmarking Company, 2021) 


  • Online videos will make up more than 82% of digital content in 2022 (Cisco, 2021) 
  • In a study of 100 best-selling 'natural' skincare products, 58% included at least one synthetic ingredient (The Derm Review, 2021) 
  • More than two thirds of 1,212 respondents agreed that wrinkled, natural complexions were more attractive than cosmetically enhanced faces (Cosmetic Surgery Solicitor's, 2021) 
  • Data of 44,689 adults from 27 EU countries has found that 47.9% of the European population over 18 years old had declared at least one dermatological condition in the past 12 months (EADV, 2021) 
  • 40% of consumers now prefer to book appointments online, up 15% over the past five years (Patient Access Journey Report, 2021) 
  • A survey of 6,381 respondents indicated that mistreatment is a common experience for LGBTQ+ surgery residents (JAMA Surgery, 2021) 

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