Vital Statistics 2022

01 Jan 2022

Statistics featured in the Aesthetics journal


  • 51% of 2,271 UK adults feel pressured to have a certain body type, with women in their 20s and 30s feeling the most pressure (YouGov, 2021) 
  • In a survey of 5,065 consumers, 43% purchase more due to a post on social media (Cheetah Digital, 2021) 
  • Less than 20% of 2,000 adults have found the 'perfect' skincare routine for their skin type (Medovie, 2021) 
  • Online searches for 'cheap lip fillers' are up 150% year on year and 'lip fillers Groupon' are up by 35% since last year (UTH Aesthetics, 2021) 
  • Salicylic acid was the most searched skincare ingredient in 2021 with 73,000 monthly searches (New Nordic, 2021) 
  • 87% of 813 video marketers say video has helped increase sales (Wyzowl, 2021) 


  • An estimated 6.5 million men are currently experiencing male pattern baldness in the UK (Lloyds Pharmacy, 2021) 
  • 76% of 1,302 respondents say that the media promotes an unattainable body image for women (YouGov America, 2021) 
  • A study of 200 patients showed that botulinum toxin injections reduced anxiety by up to 72% (Skaggs School of Pharmacy and Pharmaceutical Sciences, 2021) 
  • A typical user actively manages or visits an average of 6.7 different social media platforms each month (Data Reportal, 2021) 
  • In a study of 2,000 adults, 45% choose skincare products that have been proven effective by clinical research (Medovie, 2021) 
  • 88% of 1,212 people either 'agreed' or 'strongly agreed' that social media is partly to blame for the rising popularity of cosmetic surgery (Cosmetic Surgery Solicitors, 2021) 


  • In a survey of 204,493 internet users, 77% used social media to search for more information on brands (GWL, 2022) 
  • The top aesthetic treatments in 2021 were dermal fillers, scar removal, mole removal and thread lifts (WhatClinic, 2022) 
  • In a survey of 3,800 women in the UK, 99% felt their perimenopausal or menopausal symptoms led to a negative impact on their careers (Newson Health Research and Education, 2021) 
  • Customers are around four times more loyal to eco-friendly businesses (Net0, 2021) 
  • Eczema sufferers spend an average of £300 per year to ease physical and emotional pain from the condition (Gladskin, 2021) 
  • In a survey of 723 adults with mild acne scars, 19.3% considered them a 'very large' or 'extremely large' concern (American Journal of Clinical Dermatology, 2021) 

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