Vital Statistics 2022


  • 51% of 2,271 UK adults feel pressured to have a certain body type, with women in their 20s and 30s feeling the most pressure (YouGov, 2021) 
  • In a survey of 5,065 consumers, 43% purchase more due to a post on social media (Cheetah Digital, 2021) 
  • Less than 20% of 2,000 adults have found the ‘perfect’ skincare routine for their skin type (Medovie, 2021) 
  • Online searches for ‘cheap lip fillers’ are up 150% year on year and ‘lip fillers Groupon’ are up by 35% since last year (UTH Aesthetics, 2021) 
  • Salicylic acid was the most searched skincare ingredient in 2021 with 73,000 monthly searches (New Nordic, 2021) 
  • 87% of 813 video marketers say video has helped increase sales (Wyzowl, 2021) 


  • An estimated 6.5 million men are currently experiencing male pattern baldness in the UK (Lloyds Pharmacy, 2021) 
  • 76% of 1,302 respondents say that the media promotes an unattainable body image for women (YouGov America, 2021) 
  • A study of 200 patients showed that botulinum toxin injections reduced anxiety by up to 72% (Skaggs School of Pharmacy and Pharmaceutical Sciences, 2021) 
  • A typical user actively manages or visits an average of 6.7 different social media platforms each month (Data Reportal, 2021) 
  • In a study of 2,000 adults, 45% choose skincare products that have been proven effective by clinical research (Medovie, 2021) 
  • 88% of 1,212 people either ‘agreed’ or ‘strongly agreed’ that social media is partly to blame for the rising popularity of cosmetic surgery (Cosmetic Surgery Solicitors, 2021) 


  • In a survey of 204,493 internet users, 77% used social media to search for more information on brands (GWL, 2022) 
  • The top aesthetic treatments in 2021 were dermal fillers, scar removal, mole removal and thread lifts (WhatClinic, 2022) 
  • In a survey of 3,800 women in the UK, 99% felt their perimenopausal or menopausal symptoms led to a negative impact on their careers (Newson Health Research and Education, 2021) 
  • Customers are around four times more loyal to eco-friendly businesses (Net0, 2021) 
  • Eczema sufferers spend an average of £300 per year to ease physical and emotional pain from the condition (Gladskin, 2021) 
  • In a survey of 723 adults with mild acne scars, 19.3% considered them a ‘very large’ or ‘extremely large’ concern (American Journal of Clinical Dermatology, 2021) 


  • In a survey of 3,541 patients with vitiligo, 58.7% reported anxiety and depression because of the skin condition (VALIANT, 2022)
  • ‘Hair transplant’ was the most sought-after cosmetic surgery in the UK in 2021, with 35,000 average monthly Google searches (Longevita, 2022)
  • 98% of 1,124 US-based consumers read online reviews for local businesses (BrightLocal, 2022)
  • An estimated 1.4 million surgical and non-surgical procedures were performed in 2021, with plastic surgeons performing an average of 600 more procedures than in 2020 (AAFRPS, 2022)
  • In a survey of 10,000 people, 70% elected to call a clinic directly rather than send an enquiry to the clinic through the website’s online form (WhatClinic, 2021)
  • According to 35 million global Instagram posts, Saturday and Sunday at 6am were the best times to post (LaterBlog, 2021) 


  • An estimate of 5.4 million basal and squamous cell skin cancers are diagnosed each year in the US (American Cancer Society, 2022)
  • 80% of 1,000 respondents said that they’ll watch a live stream from a brand rather than read a blog from the same company (Findstack, 2022)
  • In a survey of 2,000 women, 73% do not feel able to talk openly about their menopausal symptoms with their colleagues (Koru Kids, 2022)
  • According to 54 dermatologists from 23 countries, 90% said applying a moisturiser to the body daily is important for overall skin health (CeraVe, 2022)
  • In a survey of 18,100 marketers, 62% consider Facebook as the most effective platform for reaching business goals (Hootsuite, 2022)
  • 91% of 991 people would not consider receiving a non-surgical treatment from somebody who was not a medical professional (Cosmetic Surgery Solicitors, 2022) 


  • In a survey of 1,000 surgeons, 51% reported there were black market hair transplant clinics in their cities (The International Society of Hair Restoration Surgery, 2022)
  • According to 48,000 patients who made enquiries, not responding within one day reduces the chances of booking by 42% (, 2022)
  • 47% of 2,000 women have anxieties about their skin with the main concern being wrinkles, facial hair and dark circles (OnePoll, 2022)
  • In a survey of 539 adolescents suffering from hyperhidrosis, only 42% received a diagnosis (Dermira, 2022)
  • 34% of 2,000 UK adults admitted to enhancing their pictures due to unrealistic body image expectations (W, 2022)
  • In a survey of 17,000 consumers, 71% switched brands at least once in the past year (Salesforce, 2022) 


  • 34% of 2,000 social media users struggle to make time for their personal wellbeing due to being online (Rescue UK, 2022)
  • In a survey of 1,000 British women, 70% are worried about the effects the menopause has on their skin (KLORIS, 2022)
  • 52% of 2,000 women feel self-conscious about their hair loss along with 42% feeling less confident (Philip Kingsley, 2022)
  • 65% of 200 marketers said they wanted to build awareness for their brand, and 64% said that video content helped them achieve that (Motioncue, 2022)
  • In a survey of 20,000 US physicians, one in five doctors plan to leave medicine within two years due to COVID-19 related burnout (Mayo Clinic Proceedings, 2022)
  • In a survey of 991 people, 90% of women and 95% of men would not consider cosmetic treatments from someone who was not a medical professional (Cosmetic Surgery Solicitors, 2022) 


  • In a survey of 991 people, 56% of women have considered a non-surgical cosmetic treatment, where 22% of men have never considered it (Cosmetic Surgery Solicitors, 2022)
  • In a survey of 2,000 adults, 29% are insecure about stretch marks (Mederma, 2022)
  • 34% of 2,012 UK adults have suffered from acne at some point in their life (Censuswide, 2022)
  • New research reveals that 1 in 4 UK adults who don’t wear SPF believe that the sun in the UK ‘isn’t strong enough’ (Medino, 2022)
  • In a survey of 1,000 UK women, top skin issues were dryness (60%), dullness (42%), dark eye circles (35%) and fine lines (27%) (Hada Labo Tokyo, 2022)
  • 72.3% of 2,000 aesthetic clinics are more likely to post photos and videos online that are connected with treatments they have carried out (, 2022)


  • 54% of around 100 US Gen Z adults between 18–25 years old believe an SPF 30 offers twice as much protection as SPF 15 (AAD, 2022)
  • The compound annual growth rate of the global aesthetic/cosmetic laser industry is projected at 7% in 2022-27 (Expert Market Research, 2022)
  • Over a third of a sample of 2,000 UK adults have suffered from acne at some point in their life (Click2Pharmacy, 2022)
  • The incidence of skin cancer in England rose by 26.1% between 2013 and 2019, going from 177,677 cases to 224,092 (British Association of Dermatologists, 2022)
  • Of 500 skin disease patients, 98% felt that their condition affected their emotional and psychological wellbeing (All-Party Parliamentary Group on Skin, 2022)
  • Psoriasis affects every 2 in 100 people in the UK, and affects men and women equally (NHS, 2022)


  • Of 1,500 women, 47% said their mental health was affecting their confidence, but only 7% were addressing it (WooWoo, 2022)
  • Approximately 85% of people between the ages of 12 and 24 experience at least minor acne (American Academy of Dermatology, 2022)
  • There was a 44% increase in botched cosmetic surgery procedures performed abroad in 2021 compared to the previous year (BAAPS, 2022)
  • In the UK, 2% of the population experience body dysmorphic disorder (BDD) at any point in time (Health and Social Care Committee, 2022)
  • The global chemical peel facial rejuvenation market is expected to grow from $2 billion US in 2016 to about $3.1 billion US by 2026 (Statistica, 2022)
  • Breast procedures such as breast augmentations, breast lifts and breast reductions increased by 48% in the US in 2021 (The Aesthetic Society, 2022)


  • Of 51,000 13 to 24-year-olds in the UK, only 34% said they didn’t want to change any of their facial features through non-surgical procedures (VICE UK, 2022)
  • Across 730 pages from 41 beauty brands’ websites, the term anti-ageing appeared almost 3,000 times (Lifestyle Packaging, 2022)
  • Only 35% of practitioners in the UK would still train as healthcare professionals if joining the industry now (YouGov & World Innovation Summit for Health, 2022)
  • In a survey of 320 US surgeons, 76% reported seeing increased demand for procedures compared to pre-pandemic levels (The American Society of Plastic Surgeons, 2022)
  • Among the UK population, 60% of people currently have a skin condition or have had one in the past (British Skin Foundation, 2022)
  • In a survey of 1,000 UK adults, 24% said dental implants or veneers would be their dental treatment of choice to improve their smile (Sunstar, 2022)


  • 43% of almost 2,000 UK adults have considered non-surgical treatments as part of their regular grooming routine (Mintel, 2022)
  • In a survey of 4,000 respondents, one in four Black, Hispanic and multiracial women believe that society’s beauty standards are racist (DREAM, 2022)
  • Of 2,000 perimenopausal women, 67% experience anxiety and stress about their skin and body issues, compared to 60% of menopausal women (Dr Yusra Clinic, 2022)
  • A survey of nearly 5,000 UK students found that 43% of Gen Z never buy beauty products tested on animals (UNiDAYS, 2022)
  • In a survey of 2,000 British adults, 18% do not know the contents of the products they’re putting on their skin (Amatus Skin, 2022)
  • Of 600 41-50-year-old respondents, 84% are hesitant to undergo treatment due to concerns over safety and product quality (RARE: Group, 2022)

Share this article: