Beyond Beauty – a revolutionary new magazine that will educate patients and consumers on non-surgical and surgical cosmetic treatment – will launch in early 2021.
Created by the Aesthetics team, safety and education will be at the heart of the publication, providing content that is factual, informative and engaging.
Beyond Beauty will feature impressive case studies and expert commentary alongside articles on injectables, skincare, energy devices, surgery and all the services aesthetic practitioners provide.
Editor and content manager Chloé Gronow said, “There is a real need for quality information for patients and consumers that does not scare or misinform them about aesthetic treatment. At the Aesthetics journal we work extremely hard to fact check everything we publish, while working with the best names in the industry, to ensure everything we cover is safe and efficacious for patients. The same approach will be used for Beyond Beauty, offering a unique and valuable tool for clinics and brands to engage with consumers!”
Deputy editor Shannon Kilgariff added, “Every day the public hears about the shocking horror stories of complications and treatments gone wrong in the mainstream media, but rarely is the light shone upon positive experiences and life-changing journeys in a way that is factual, educational, and fun! I am thrilled to debunk the biggest misconceptions and champion positivity in our growing industry through Beyond Beauty.”
An accompanying event for the magazine – Beyond Beauty Live – will then take place in early 2022, leading on patient safety by uniting thousands of consumers with key associations, practitioners and brands. Four issues of Beyond Beauty will be published throughout the year, with exclusive subscription offers for Aesthetics readers. You will be able to purchase multiple copies for your clinic at a discounted rate, which you can then retail from your clinic at a recommended retail price. Stay updated by following our Instagram @beyondbeauty_mag which will go live soon!
