Global pharmaceutical company Allergan has launched a new advertising campaign for its dermal filler Juvéderm which will be launched internationally in Spring 2019.
According to the company, the campaign is designed to empower the next generation of consumers.
Anna Edwards, executive director for facial aesthetics international strategic marketing at Allergan said, “This bold and high-impact campaign marks a new era for consumers; it is a celebration of empowerment and confidence which is what we think beauty is about. It’s also really good fun, with a sassy and humorous attitude behind it all! The approach is bold and will energize the Juvéderm brand, encouraging more consumers to become engaged and informed about this growing category.”
The company explains that the campaign has a ‘modernised logo and bright poppy colour scheme with refreshed talent, imagery and edgy soundtrack’. The shoot took place at landmark venues around London, including the Tate Modern art museum, and all models received Juvéderm treatment.
The Juvéderm website has also been rebranded in line with the campaign.