AlumierMD has launched the @Home Renewal Kit to meet the rising interest in at-home exfoliation protocols to maintain in-clinic results.
The kit includes the Cleanse – HydraBoost, Exfoliate – Bright and Clear Solution, Target – AHA Renewal System and Target – Retinol Eye Gel.
Sold exclusively on the AlumierMD e-commerce portal instead of third-party websites, the company explains that the @Home Renewal Kit will allow practitioners who have had to close their clinics to retain the profit margins from online sales.
In a recent poll by AlumierMD, 58% of people said they were unsure about the benefits of at-home peeling. The company notes that this highlights the opportunity for skincare professionals to share their expertise with patients about using medical-grade skincare at home.
AlumierMD has also amplified its digital presence to engage with both practitioners and patients at this time. A series of e-learning and on-demand webinars are available for professionals, as well as weekly Instagram Live session to help attract patients.
Victoria Hiscock, medical communications manager for AlumierMD, said, “Aesthetic professionals are facing a broad array of challenges during this period of lock down, not least generating an income for their business and maintaining engagement with their patients. AlumierMD was built upon our commitment to the success of our valued medical partners, who we are seeing optimise our e-commerce platform, on-demand education and consumer driven online events. It's more important than ever that we stand united and support each other through this uncertain time.”
For every @Home Renewal Kit sold, AlumierMD will donate £10 to the NHS in the UK or 10 EUR to the HSE in Ireland.