The Advertising Standards Authority (ASA) has upheld a ruling against an aesthetic clinic after it was decided that its name falsely implied it was run by a medical practitioner.
The clinic in question – Dr Bunny Aesthetics in London – contained a section on its website that stated, “Dr Bunny Aesthetics Clinics Advanced Aesthetics Practitioners Providing Non-Surgical Aesthetic and Cosmetic Procedures.”
The Joint Council for Cosmetic Practitioners (JCCP) challenged whether the name of the clinic was misleading, as it is not led by a medical practitioner. In response to this challenge, Dr Bunny Aesthetics said they had amended its business name to DBA Clinic. The Aesthetics Journal reached out to the clinic, but they did not provide further comment.
The ASA found that that name was, indeed, misleading because consumers would interpret the ‘Dr’ prefix to mean that the owner of the clinic was medically trained. The ASA said the clinic must not use the prefix again, nor imply that it is run by a medical professional.
