Business consultant Vanessa Bird explores the hidden potential of untapped demographics and how to attract them to boost clinical growth
To achieve long-term success in aesthetic clinic ownership, there is a constant need for investment in training, staff development, technology and marketing. Yet, during times of economic challenges, patient habits may change, with this being reflected in their frequency of visits and spending habits. The drop in attendance and revenue can cause significant challenges for aesthetic clinics.
However, there is a new way to unlock revenue for growth without the need for further expenditure, by identifying and targeting new and varied demographics.
Exploring new demographics
When was the last time you researched demographics in your area? Most likely it was when you first opened your clinic. But the area, the population and even your own skillset and team have changed since then, meaning there are untapped opportunities waiting to be embraced. That’s why you need to revisit your demographic…
