Business

Last Word: Is Social Media Damaging the Aesthetics Field?

Aesthetic nurse practitioner Eleanor Hartley debates whether social media is a positive or negative force for the aesthetics specialty Medical aesthetics has long represented the interface of art and science. Today the digital landscape increasingly blurs entertainment and aesthetic theatre. …

Read More »

Data Protection and Cyber Resilience in Aesthetic Practice

Data specialist Charlotte Staples examines the practical realities of healthcare data protection and security The growing use of digital tools for bookings, payments and follow-ups increases exposure to cybercrime and data misuse.¹ Strong data protection frameworks not only mitigate risk …

Read More »

Lessons in Leadership and Growth from Necker Island

Digital marketing consultant Rick O’Neill shares the lessons he learned from spending a week with Sir Richard Branson on Necker Island In the summer of 2025, I travelled to Necker Island in the British Virgin Islands to take part in …

Read More »

Gender-Affirming Care in Medical Aesthetics

Marketing consultant Joëlle Rotsaert explores how gender-affirming care is emerging as a core component of aesthetic practice Inclusivity is increasingly recognised as a marker of quality within healthcare, and medical aesthetics is no exception.¹ As the specialty continues to mature, …

Read More »