Navigate the business landscape of aesthetics with our In Practice Business Features. Explore a diverse range of articles covering marketing, PR, practice management, finance, business compliance, patient consulting, and more. Our curated content is designed to equip practitioners and industry professionals with valuable insights, strategies, and practical tips for running a successful aesthetic practice.
Aesthetics explores how AI notetaking could benefit aesthetic practices and what to consider before adopting it Artificial intelligence (AI) notetaking is changing how healthcare professionals manage consultations. An NHS England evaluation published last year found that AI-scribing technology could reduce administrative burden and increase direct patient interaction.¹ Out of 17,000
Operations director Órla Phelan explains how clear staff expectations and a structured patient journey can increase clinic growth As the specialty continues to grow as close to 10% annually, owners can no longer personally oversee every interaction.¹ The challenge is not simply setting team goals but translating those goals into
Marketing and copywriting specialist Ivan Lusica provides a framework for creating newsletters that simultaneously attracts and retains patients The greatest challenge in marketing is earning your audience’s trust. With an established email list, you have already taken that crucial first step by building a trusted connection with your subscribers. Every
Digital marketing specialist Jared Rohrer explores customer relationship management systems One of the most common challenges within aesthetic clinics is not lead generation, but the process that follows once a lead has been generated. Research by healthcare analytics platform Liine, drawn from an analysis of 278,000 leads, found that fewer
US-based compliance specialist Thomas Terranova outlines how accreditation drives growth More than half of approximately 35 million aesthetic procedures performed globally are now non-surgical, and the global aesthetics market is projected to grow substantially over the coming years.1,2 However, regulatory oversight has not always kept pace with this expansion. The
Business coach Alan Adams explains how UK clinics can price calmly, ethically and sustainably With ongoing cost-of-living pressures, rising business rates and increased patient scrutiny, many clinic owners feel stuck between the fear of losing patients and the realities of running an increasingly expensive medical business.¹ Business costs are increasing
Dr Kam Lally, skincare retailer co-owner Paul Thompson and chemical engineer Cigdem Kemal Yilmaz outline a strong retail strategy for clinic growth A total of 7.7 million people had an aesthetic treatment in the UK in the past 12 months, with a further 13.9 million considering treatment within the next
Aesthetic clinic founder Vanessa Brown-Ofoedu discusses the implications of counterfeit devices and how to avoid purchasing one The UK aesthetics sector is entering a critical phase of regulatory transition; however, this sector growth has significantly outpaced regulation. As a result, a fragmented landscape has emerged, creating not only clinical challenges
Aesthetic clinic founder Vanessa Brown-Ofoedu discusses the implications of counterfeit devices and how to avoid purchasing one The UK aesthetics sector is entering a critical phase of regulatory transition; however, this sector growth has significantly outpaced regulation. As a result, a fragmented landscape has emerged, creating not only clinical challenges
Governance and compliance specialist Tracy Green explains why strong governance is the unseen driver of safe, profitable and high-performing aesthetic clinics Governance rarely feels urgent – until something goes wrong. In medical aesthetics, where much of the sector remains unregulated and patient expectations are high, many clinics underestimate the strategic
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