Digital marketing specialist Jared Rohrer explores customer relationship management systems
One of the most common challenges within aesthetic clinics is not lead generation, but the process that follows once a lead has been generated. Research by healthcare analytics platform Liine, drawn from an analysis of 278,000 leads, found that fewer than 40% of marketing-sourced enquiries ever result in a booked appointment, suggesting that for most clinics, the greater opportunity lies in how leads are managed, not how many are generated.¹
This article will explore how customer relationship management (CRM) systems can help when a clinic is experiencing lost leads, and how to identify whether your clinic or practice may have outgrown its current processes.
A CRM is software designed to manage what happens after someone expresses interest in your clinic.² Marketing earns you attention; your website, ads and social channels then collect contact information, and finally, the CRM manages…
