Skincare brand IMAGE Skincare UK has unveiled its first key opinion leader as aesthetic practitioner Dr Pradnya Apté.
As part of her role, Dr Apté will trial new products before launch and provide feedback, speak at events promoting IMAGE Skincare and act as an ambassador for the brand.
Dr Apté has been a dental surgeon for 27 years and has been working in the aesthetics industry for 16 years. She owns the Save Face accredited clinic Skin Southwest in Exeter, where she offers IMAGE chemical peels and at-home skincare.
Dr Apté said, “I am delighted and honoured to be the first appointed KOL for IMAGE skincare UK. Everything they do is about improving skin health, which in turn makes my patients happy, and I am excited to see what 2022 holds and also my personal input and involvement with the team and brand.”
Leigh Wilson, UK regional sales manager at IMAGE Skincare, said, “We believe that Dr Apté's commitment to patient safety and results-driven treatments, and her dedication to patient satisfaction to empower them to feel confident in their own skin, is a true reflection of our own values as a leading global skincare brand.’’