The latest statistics published by the American Society for Aesthetic Plastic Surgery, referred to as The Aesthetic Society, indicates that Americans spent more than $2 billion on silicone gel breast implants and injectables in 2018 alone.
It was reported that 329,914 breast augmentation procedures were performed in 2018 by plastic surgeons certified by the American Board of Plastic Surgery; 88% of those consisted of silicone gel implants. This is a 15% increase in the past five years.
Injectable procedures also saw an increase of 39% compared to the previous five years with 2,671,130 being performed in 2018. The majority of which were botulinum toxin and hyaluronic acid injections.
Additional procedures, including buttock augmentation, which saw more than $100 million spent last year, and labiaplasty, more than $35 million spent, also reported an increase against the past five years of 61% and 53% retrospectively. Aesthetic surgeon and president of The Aesthetic Society, Mr Grant Stevens, commented on the report, "The trends reflect what I see in my practice on a regular basis. With more women seeking options to aesthetically enhance every inch of their bodies, I'm not at all shocked to see that labiaplasty and buttock augmentation are becoming much more popular than ever before," he shares.