On February 10, the exclusive distributor of the IBSA portfolio for the UK and Ireland, HA-Derma, hosted an educational event at the Radisson Blu, Manchester.
The event replicated the company’s annual London educational event to benefit those living outside the capital. The event saw the launch of the new Aliaxin SV dermal filler and IBSA’s new global marketing campaign ‘Everyone is a Masterpiece.’
Speakers included aesthetic practitioners Dr Fab Equizi, who presented on complications management and Dr Beatriz Molina, who revealed the new Aliaxin SV. Aesthetic nurse prescriber Anna Baker gave an overview of Profhilo and the new Profhilo Body protocols, Frank Ward, HA-Derma’s national sales manager, discussed Aliaxin’s rheology and HA-Derma’s north east account manager Rachel Dallison-Foster gave a PR and marketing update.
Iveta Vinkler, director of HA-Derma, said of the event, “The motivation behind this event was to facilitate education and to share knowledge and insight into the IBSA portfolio of products with our ever-growing customer base in the north.”
Following the Manchester event, IBSA held an international masterclass in Milan on February 13 and 14, to introduce its product portfolio in Italy, which featured live treatment demonstrations.