US-based aesthetic training organisation The Aesthetic Society has released its annual Aesthetic Plastic Surgery Statistics for 2020, revealing that Americans spent more than nine billion dollars on plastic surgery.
The data was compiled from 288 plastic surgery practices across the US, using the business intelligence software Aesthetic Neural Network (ANN). The statistics highlighted that as lockdown restrictions eased for non-essential services, plastic surgeons began seeing an influx of patients seeking aesthetic surgery.
Surgical procedures topping the list for 2020 included liposuction (296,601), breast augmentation (252,022), and abdominoplasty (163,073). Neurotoxins (2,643,366), dermal fillers (1,313,206), and skin treatments such as chemical peels (1,038,968), made up the top treatments for the non-surgical category.
For men specifically, the data discovered that the top surgical procedures performed were liposuction (11,588), gynecomastia treatment (8,853), blepharoplasty (7,893), rhinoplasty (7,475), and abdominoplasty (3,591).
Dr Herluf Lund, president of The Aesthetic Society, commented, “We believe there were several factors that came together to drive aesthetic surgery even during the pandemic – the boom in video calls and more opportunity for discreet downtime. Utilising the ANN software helps us better represent the specialty of aesthetic plastic surgery, especially in a year wrought with uncertainty.”