It’s not so long ago that aesthetic enhancements were seen as the reserve of the older and richer generation, as well as celebrities. Now it’s become more mainstream, more socially acceptable and accessible to the masses than ever before.
An industry once thwarted by controversy and secrecy, it has cast aside most of its stigma partly thanks to the growing number of celebrities and social media influencers who are open and honest about the work they have done. Such non-surgical treatments are booming as ‘polish and perfect’ and ‘tweakments’ become the mantras of the Instagram generation and an image-conscious ageing population.
The chairman of Estée Lauder once coined the phrase ‘the lipstick index’ to describe how the health and beauty sector often defies recessions.1 But will the aesthetics specialty be able to bounce back from COVID-19 social distancing, and the recession that is…
