When assessing a patient for non-surgical rhinoplasty (NSR), one has to be mindful of the anatomical layers that make up the nose and take into account several factors. These include overall facial balance, the particular cosmetic imperfections in the nose, skin quality, patient psychology and one vital factor, which is difficult to quantify and can only be assessed by laying an experienced hand on the patient’s nose – what I describe to my patients, as the ‘squidge’ factor. In this article, I will explain what the ‘squidge’ factor is and explore why I believe it to be a suitable tool for patient education and nasal assessment. Though not scientific terminology, it is easily understood by all and clearly conveys the main limitations of treatment to the patient. Counselling using clear and unambiguous language, ensuring patient understanding, realistic expectations and informed consent…