Technology and healthcare go hand in hand so it’s no surprise that the cosmetic surgery and aesthetic clinics have entered the mobile app market. Apple introduced third-party web applications in 2007 and the first plastic surgery app was launched just two years later.1 According to communications company Ofcom, smartphone ownership reached 78% in 2018, and it is more prevalent in 16-24-year-olds where 95% own a smartphone.2,3 So, this market is likely to continue to grow as a younger, more appsavvy generation matures. There are valid concerns that many of these applications are trivialising cosmetic procedures, making a game out of what should instead be a serious matter, such as those that allow users to digitally enhance their looks. However, when used ethically and appropriately, this technology can enhance the patient-clinic relationship, as well as allow for opportunities for…
