Bloggers, or social media influencers, as they are now more commonly known, have become an established part of marketing strategies; and you can see why. According to 2018 statistics, 83% of the adult UK population is now active on social media, with the top networks, in order of usage, being Facebook, YouTube, Twitter and Instagram.1 Data also shows that 23% of UK consumers have clicked through to buy a product after seeing it featured by an influencer.2
A social media influencer is someone with a reputation for expertise and knowledge in an area because they post regularly about it. They have the power to influence their followers’ opinions, and this can also extend to their purchase decisions. This is where influencers really come into their own; their followers trust and respect their opinions and are usually very engaged with their content. The average influencer engagement rate…
