Mr Glyn Estebanez provides strategies to address the male patient barriers
Traditionally, the aesthetics specialty has predominantly focused on catering to women. However, a paradigm shift has occurred, with an increasing number of men now seeking non-surgical cosmetic procedures such as dermal fillers and skin rejuvenation procedures.1-4
According to The Future of Aesthetics Report from Allergan Aesthetics, an AbbVie company, men make up 14.3% of the global market for non-invasive procedures. Data from the British Association of Aesthetic Plastic Surgeons (BAAPS) indicates that a third of its members saw an increase in men seeking virtual consultations post-pandemic, with more than 650 dermal fillers and skin rejuvenation procedures performed on male patients between 2022 and 2023.1-4
So, how do we turn this trickle into an avalanche? This article will explore how a better understanding of male motivations and expectations can better cater for this demographic and tap into the…
