PR and communications consultant Julia Kendrick outlines the critical elements to prepare for successful interviews with the press
For many, an interview with a journalist represents the pinnacle of public relations (PR) success. It’s the chance to build your profile as a knowledgeable expert or leader in the field, to educate audiences or to deliver an important message.
When managed correctly, a successful media interview can deliver significant visibility and reputational benefits for you as an individual practitioner, or for an associated brand or clinic business. However, many practitioners can find interviews to be nerve-wracking.
Common concerns include being tripped up by an unexpected question, or being misinterpreted and having an incorrect (or controversial!) statement go out into the ether. The good news is that with some simple preparation and techniques which I will share in this article, you can maximise your success with media interviews and establish yourself as a reliable and interesting expert…
