PR

Preparing for Media Interviews

PR and communications consultant Julia Kendrick outlines the critical elements to prepare for successful interviews with the press For many, an interview with a journalist represents the pinnacle of public relations (PR) success. It’s the chance to build your profile …

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Marketing Using Clinical Data

PR and communications consultant Julia Kendrick explains how can you effectively translate clinical data into compelling clinic marketing materials In the highly competitive aesthetic specialty, multiple devices, brands, medicines and other treatments all jostle for attention; and, for many practitioners, …

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