Pharmaceutical company Allergan Aesthetics has announced a brand new campaign – Aesthetics Ethics.
The new programme aims to focus directly on supporting open and honest dialogue across the aesthetics specialty. The campaign launches with a new guide called the ‘A-Z of Medical Aesthetics’ – a glossary covering common vocabulary used by practitioners when discussing treatments across the face, skin and body.
Allergan Aesthetics explains that this is the first step in its campaign to help educate those who are pursuing treatments so they can do so confidently and achieve their desired outcomes. Over the course of the next year, Allergan Aesthetics will be launching additional activity to improve public understanding of aesthetics and empower patients over 18 years of age looking to begin their treatment journey.
The campaign follows 2021 research which showed that of 12,000 patients surveyed, more than three quarters felt they did not know enough about non-surgical aesthetic treatments to make an informed opinion about having them, and 69% wanted to become more informed about treatments.
Dr Sophie Shotter, Allergan Aesthetics key opinion leader and Allergan Medical Institute (AMI) Faculty member, reflected, “There’s no doubt that demand for aesthetic treatments is on the rise, with many consumers influenced by social media and what they see and read online. Using Allergan’s A-Z of Medical Aesthetics, those interested in seeking treatment will be able to refer to the lexicon, which includes easy-to-understand language on common treatment terms, which in turn will help to facilitate better discussions with their aesthetic practitioner and support patients over 18 years old to understand how or what to ask at their consultation.”
