Global exhibition organiser Easyfairs, the owner of CCR, has acquired the Aesthetics Media portfolio, which includes the Aesthetics Conference and Exhibition (ACE), the Aesthetics Awards and the Aesthetics journal print and digital platform.
According to Easyfairs, the acquisition will make the company the leading provider for aesthetic professionals in the UK.
The Aesthetics journal has a growing ABC-audited circulation of 10,100, a strong digital platform, and a weekly newsletter sent to more than 14,000 professionals from across the specialty. In addition, the Aesthetics Awards brings together the very best in medical aesthetics each December to reward the highest standards in clinical excellence, product innovation and practice achievement, while ACE takes place in the spring and has a large and loyal exhibitor and visitor base, as well as a renowned conference programme.
Easyfairs notes that ACE sits perfectly with its own highly successful conference and exhibition, CCR, which is run in the autumn and, as well as being a leading event for medical aesthetic practitioners, also supports the surgical side of the market through its longstanding partnership with the British Association of Aesthetic Plastic Surgeons.
Matt Benyon, head of Easyfairs UK and Global, said, “We can now offer customers a phenomenal breadth of products and unparalleled opportunities to engage with aesthetic professionals – it’s a true 360 degree offering.”
He continued, “Suppliers in the sector now only need to make one phone call to one company to access the sector’s two major exhibitions, its most prestigious awards, and the promotional and advertising opportunities of the industry’s top journal and digital platform. That’s an incredibly powerful, time and cost-effective proposition.”
Jenny Claridge, commercial director of Aesthetics Media, said, “I am thrilled at the prospect of the team joining the Easyfairs family. Culturally and strategically, there’s a real fit between businesses. We both have a heavy accent on innovation, quality of product offering and a commitment to fantastic customer service. The development opens up exciting new opportunities for the whole Aesthetics community; our advisors, the healthcare professionals and our customers. We are retaining the Aesthetics Media positioning, products and team, but gaining the considerable Easyfairs scale of operation and its expertise in areas such as event management, digital expertise and marketing.”
Benyon added, “This latest acquisition demonstrates, once again, our commitment to constantly invest in and develop our core markets. Companies in the aesthetics sector often have very different approaches, products, budgets and strategies. We recognise this fact and are utterly focused on meeting all of their needs, helping them prosper and grow. We are now incredibly well-equipped to do just that.”