On February 2, pharmaceutical company Galderma welcomed members of the consumer and trade press to IMCAS 2024 in Paris.
With the launch of Alastin skincare into the UK market, plastic surgeon Mr Ash Soni discussed how he implemented the range into his clinic and the results he has noticed with his patients’ skin. Following this, the company celebrated 25 years of Sculptra with presentations on the latest research and indications for the body, particularly the buttocks, which was one of the most popular treatment areas for the injectable.
In the evening, Galderma presented its NEXT by Galderma industry report which outlined the global aesthetic trends that are anticipated to shape the future of the specialty.
The trends included:
- Proactive Beauty – Preparing for a future where patients can prolong their youthful appearance for as long as possible. The trend is likely to see multi-model treatment plans combining several interventions with skincare and nutrition, as well as long-term health and wellness.
- Mindful Aesthetics – Consumers are embracing products with minimal environmental impact, which align with their ethical values. The trend is expected to see further developments in tissue engineering science as an alternative to silicone implants and products that trigger natural processes.
- Fast Aesthetics – An increase in social media trends and a sense of immediacy. Some of the trends include buccal fat removal, fox eyes and Russian lips. In the future, we may see treatments designed for temporary life states (e.g. wedding, vacations) as well as a continuation of treatments that can be safely reversed.
- Beauty Fandom – Indulging in cultural icons, digital filters, anime and beyond. The trend may see an increase in demands for flawless skin, and perhaps an embrace in technological advancements in prosthetics and implants to look like certain characters or virtual AI avatars.
- Expressionality – This trend will be about who you are and how you identify, regardless of how near (or far) it is to your current appearance. Face-shaping and nose re-modelling will be two areas in which a more individualised approach will be seen.
- Cancelling Age – Consumers are cancelling expectations of what certain ages should ‘look like’. Patients will continue to express their desired look with treatments, including products and procedures to address the impacts of hormone levels during menopause and mature pregnancies. The trend will see a more holistic, inside-out approach to ageing too.
After the unveiling of the trends, a panel discussion including journalists Alice Hart-Davies, Francesca Ogiermann-White and Nadine Baggott as well as plastic surgeon Dr Alessandra Haddad, dermatologist Dr Christoph Martschin and aesthetic practitioner Dr Van Park took place to discuss the advancements in aesthetics and which trends they believe take place in the future.
