Aesthetic device company InMode Global has announced a business collaboration with aesthetic distributor Cure Medical.
Through this business collaboration, InMode UK and Cure Medical will align their marketing and sales activities, operating as a unified commercial team in the UK.
As part of this next phase, managing director and CEO of Cure Medical Adam Bashir has been appointed managing director of InMode UK, where he will lead the company’s commercial strategy, drive growth and further strengthen partnerships with surgeons, doctors, dentists, medical practitioners and clinics throughout the UK.
Bashir commented, “With InMode UK poised for the next phase of growth together with the complimentary portfolio of Cure Medical advanced skin solutions, I am excited as it is very timely for the commercial collaboration in order to achieve critical mass to become the leading company in medical aesthetics in the UK & Ireland.”
Moshe Mizrahy, InMode CEO, shares, “This collaboration represents an important step in strengthening our position in the UK. By combining InMode UK’s established presence with Cure Medical’s commercial expertise and Bashir’s leadership, we are creating strong synergies that will support our customers and partners long term.”