SEO specialist Jane Nriapia discusses how AI-written content could be undermining practitioners’ online success
To meet growing content demands, many clinics and marketing agencies have turned to AI tools such as ChatGPT to generate website copy and blog articles. While this approach offers speed and efficiency, it carries hidden risks, particularly in medical aesthetics.
Medical Aesthetic is classified by Google as Your Money or Your Life (YMYL) content, covering topics that can directly influence a person’s health, safety or financial wellbeing.¹ As a result, Google applies significantly higher standards of quality, accuracy and trust to websites operating in this space.
Content must demonstrate strong Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) to perform well in search and to earn patient confidence.² Failing to meet these standards can harm visibility, damage credibility and erode patient trust.
In March 2024, Google rolled out a core algorithm update known as the Helpful Content Update (HCU), designed to promote content created primarily for users rather than search engines.³ Although…
