Global skincare company L’Oreal has announced that its Active Cosmetics Division has become L’Oreal Dermatological Beauty, in line with an increasing dermatological focus.
L’Oreal Dermatological Beauty incorporates brands including CeraVe, La Roche Posay, SkinCeuticals and the recently acquired skinbetter science. The company states that the newly named division will highlight how L’Oreal products can be used by healthcare practitioners to improve patients’ skin health.
Karen Flavard-Jones, managing director of L’Oréal Dermatological Beauty UK & Ireland, says, “In the UK & Ireland, we strive to democratise dermatology to provide equal access to all of the 42.7 million sufferers of skin concerns across both countries by pioneering health and beauty to make life-changing and sustainable dermatological solutions accessible to all. I’m so proud of our new name which is not only a clear expression of who we are and what we stand for but is aligned with the dermatological beauty category consumers shop from, bringing together brands not only highly recommended by dermatologists, but prescribed by doctors in their clinics.”