Aesthetic pharmaceutical company Croma Pharma has confirmed Vikki Baker’s new role as European marketing and strategy lead.
Croma Pharma shares that, in addition to her current position as head of marketing for the UK hub, Baker’s expanded role will focus on supporting the strategic growth and marketing alignment of Croma Pharma’s European affiliates and markets.
Baker commented, “This is a great opportunity to help drive stronger alignment between local affiliate execution and our global brand vision. I’m looking forward to working more closely with the talented teams across our European markets, sharing best practices and delivering truly impactful, integrated campaigns that resonate with both practitioners and patients.”