Pharmaceutical company Merz Aesthetics has unveiled a new corporate visual identity.
The company explains that the new branding aims to put the definition of beauty back into the hands of the individual through a vibrant colour palette along with strong photography.
The new identity includes shades of orange, yellow, green, red and blue contrasted by black and white typography. The typography is enhanced by photography representing diverse ages and cultural backgrounds which highlight personal authenticity, explains Merz Aesthetics.
Bob Rhatigan, CEO of Merz Aesthetics, said, “It was important to create a cohesive and clear visual identity for Merz Aesthetics that reflects who we are and our purpose to fuel confidence. It drives everything we do to support our customers and patients. Launching this new visual identity reaffirms to our customers, employees and patients that we stand behind the shared vision of a more confident world.”