A new purpose-built digital platform for the aesthetics speciality called Beauty Rep has launched.
According to the company, the platform features centralised B2B communication, real-time analytics, marketing tools, access to vetted aesthetic professionals and practices, streamlined ordering processes and on-demand learning. While the platform is not currently available in the UK, it does offer UK brands a platform to launch and expand into the US market.
Keri Concannon, CEO and co-founder of Beauty Rep, commented, “We’ve experienced firsthand how siloed workflows, fragmented tools and disconnected brand strategies create unnecessary friction, ultimately costing both revenue and relationships. We created Beauty Rep to offer the specialty a smarter, more connected way forward, one that reflects how modern aesthetic businesses actually operate.”
Olivia Schmid, COO and co-founder of Beauty Rep, added, “Three major shifts are reshaping our specialty tightening margins from intense competition, changing customer expectations for on-demand, personalised service and growing value in the long tail of the market. This isn’t just a moment for a new tool, it’s something more. Beauty Rep is a digitally optimised service offering in an ecosystem that helps brands scale efficiently while elevating the experience for practices. We’re not just digitising the sales process; we’re strengthening the entire brand-practice relationship at a lower cost and setting a new standard for how this specialty grows.”