A new platform that aims to empower practitioners to sell skincare has launched.
Named Harley, the platform is designed to make selling skincare easy and pleasurable for practitioners, whilst prompting repeat purchases and providing a premium, personalised service for each patient.
Once a practitioner performs a skin consultation (in clinic or online) they enter the patient’s product regime directly into the online platform. The patient can then decide to buy the products from the clinic or have the products posted directly to their doorstep by Harley.
According to Harley, it’s ideal for patients who want to think about the products before purchasing, so they can purchase later on-the-go via a link sent directly to their phone.
Charmaine Chow, founder & CEO of Harley, said that 70% of patients put on the Harley platform end up purchasing skincare regimens. “Early adopters of Harley have enabled us to provide some encouraging statistics for those who are contemplating joining the platform. We estimate that the profit opportunity generated by using Harley without ‘physically’ stocking any product is between £150-300k per year for a mid-sized clinic. These are very attractive economics, especially as we don’t charge to use the Harley platform and instead take a very fair percentage of profit,” Chow said.
Aesthetic practitioner Dr Terry Loong, who has been using the new platform, added, “Working with Harley allows me freedom to help people who are unable to see me in clinic due to budget, time or distance via their online consultation service. Harley looks after all that for me while sending patients reminders when their products are running out, which is great as patients can be looked after well, even while I’m on holiday! I see Harley as my support team and secret weapon in my skin care business.”