On June 22, 150 aesthetic practitioners were invited to join key opinion leaders and the Healthxchange team at the Royal College of Physicians for the company’s third Achieving Aesthetic Excellence event.
Dermatologist Dr Serena Mraz, who had flown to London from the US especially for the event, gave the first talk of the day. She expressed the importance of general health on preventing skin ageing as well understanding multiple approaches to skin rejuvenation, sharing her own case studies throughout.
Roger Vernon, director of national accounts, training and education at Obgai Medical, also from the US, drew upon the main business and aesthetic trends in the US compared to the UK. He explored the launches of new toxins, controversy around sunscreens as well as the rise in microneedling, body contouring and treating younger patients. As well as this, Vernon also highlighted the importance of marketing yourself correctly on social media.
He said, “The future of aesthetics isn’t just about products or treatments, it’s about having access to information. So, I think you should focus on providing an exceptional service. If you do this, you will naturally attract patients.”
Before lunch, business consultant Marcus Haycock outlined the importance of branding building and how to activate, convert and retain patients. Dr Mraz also discussed treating melasma and pigmentation specifically through combination treatments and later showcased a live demonstration of the Obagi Blue Peel.
Delegates also had the opportunity to meet with exhibitors including Hamilton Fraser, Allergan, Clever Clinic, Observ and others throughout the day.
The final talk was led by aesthetic practitioner Dr Raj Acquilla, who performed a live demonstration of full-face rejuvenation with a specific focus on the jawline where he used Allergan’s latest launch, Volux.
Steve Joyce, marketing and technology director of Healthxchange said, “We were delighted to welcome so many Healthxchange clients to our third event. We enjoy facilitating events like this so we can bring the very best international speakers and give access to preferred partners who assist us in bringing the very best products to our clients. Learning and education is a shared passion that Healthxchange has with its clients and we look forward to seeing everyone at the next Achieving Aesthetic Excellence in 2020!”