Pharmaceutical company Sinclair has begun a new global brand transformation.
Known formally as ‘Sinclair Pharma’, the brand has been updated to be modern, vibrant and premium, explains the company.
The new branding is designed to reflect the company’s values: agility, ambition and entrepreneurship. Since its acquisition in 2018, the MaiLi portfolio has brought new hyaluronic acid technology to the market, adds Sinclair.
Emilie Croissant, head of Sinclair global marketing, commented, “There’s a traditional belief that updating a brand is just updating the logo and colours. That’s part of it but it’s more than that. It’s about transforming customer confidence and letting customers know we are by their side through all our global communication.”