Aesthetic manufacturer Teoxane has launched a new website on its products to enhance consumer education.
The company conducted consumer research to find out commonly asked questions asked by the general public in order to create an educational hub for potential consumers to discover more about Teoxane products. The website also finds practitioners who stock their products within a 100-mile radius for patients.
The feature within the website answers key questions to decide what the ideal treatment and product is most suitable for a patient’s skin concerns. The model images which are used throughout the questions relate to the individual’s answers, highlighting different ethnicities, ages, gender and skin quality.
After the questions, a Teoxane product will be recommended along with an overview of the product. Video content has been incorporated into the site with industry experts adding their knowledge and answering frequently asked questions regarding the aesthetic treatments, as well as real-life testimonials from patients.
Jordan Sheals, deputy country manager, commented, “We’ve conducted UK consumer research on a mass-scale, reaching more than 10,000 consumers in the process. It’s become clear that when it comes to dermal filler treatments, the landscape and mindset of the consumer is complex, and the consumer needs more from the aesthetic industry. Teoxane’s overarching goal is to aid the understanding of consumers when it comes to the evolution of dermal filler possibilities by humanising science.”