WOW Facial Ltd has released a new 100ml bottle of its Synergy 6 NX-Gen SPF 50 scaling up from 50ml to reduce packaging.
The size increase will help the company reduce the amount of plastic involved in its packaging and will negate the need for a box as WOW Facial aims for increased sustainability.
WOW Facial CEO, Claire Williams said, “It is double the size but not double the carbon footprint or double the packaging, and this is a big bonus for us as a business who are looking to be more sustainable in its practice. It is also better value for our customers, and we were getting lots of requests for a larger size.”