Business

5 Squirrels unveils new serum

Private label skincare manufacturer 5 Squirrels has launched its Super XO+ Longevity Complex. Described by the company as an advanced cosmetic serum formulated to support visible skin longevity, it shares

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Aesthetics Statistic Column 2026

Each month, our statistics column brings together the latest data for the aesthetics sector. We examine patient data, shifts in treatment popularity and financial trends shaping the aesthetics sector. January

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Advertising Weight-Loss Injections in Aesthetic Practice

A look at the advertising rules surrounding weight loss injections and other prescription-only medicines Since the start of this year, the Advertising Standards Authority (ASA) has acted against nine advertisers who, against the law and the ASA rules, were seen …

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Reshaping Marketing into Meaningful Connections

Advertising specialist Nick Jekyll explores how to effectively market your brand or clinic In medical aesthetics, brands understandably prioritise safety, efficacy and scientific credibility in their marketing. However, this focus often leads to a clinical conformity, characterised by sterile visuals, …

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Practical Strategies for Retaining Staff in Aesthetics Clinics

Head of engagement and relations Katie Hughes-Dawkins discusses practical strategies for improving staff retention and driving clinic growth In recent months, many specialty colleagues have reached out to me with the same concerns; “We can’t find therapists,” “Do you know …

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Abstracts: A summary of the latest clinical studies

Title: Non-Surgical Interventions for Reducing Cleft Lip Scars: A Systematic Review and Meta-Analysis Authors: Neda Eslami, et al. Published: The Cleft P Craniofacial Journal, November 2025 Key words: Cleft lip, Laser, Scar This meta-analysis aimed to evaluate the effectiveness of …

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