Clinics

Harnessing Instagram for Clinic Success

Consulting and marketing specialist Rachel Riley provides guidance for standing out on Instagram In today’s competitive aesthetics market, a strong social media presence is essential for both new and established businesses. Among popular platforms such as TikTok, Facebook and Twitter, …

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Utilising Social Media to Enhance Patient Acquisition and Retention

Digital marketing specialist Nefise Tasdelen examines the role of social media in enhancing patient engagement and retention The way patients engage with aesthetic clinics has fundamentally changed. Since the COVID-19 pandemic, the initial interaction between patients and healthcare providers has …

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Sofwave recognises the top clinics in Southern England

Aesthetic device company Sofwave is sponsoring the Best Clinic South England category at The Aesthetics Awards 2024.The Sofwave Award for Best Clinic South England will recognise top clinics who display commitment to exemplary customer service, patient care and patient safety, …

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Sales Recruitment and Retention

Aesthetic commercial professionals Sue Thomson and Jean Johnston share advice on avoiding the pitfalls of sales team recruitment and retention Effective sales teams are the lifeblood of successful clinics, manufacturers and distributors. As a clinic, it’s easy to forget that …

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